作为一名国内外贸公司的业务员，开发和维护国外客户对我来说至关重要。在这个移动互联的时代，LinkedIn 无疑为国内外贸从业者提供了一个绝佳的平台，来拓展全球范围内的商业联系。经过一段时间的摸索实践，我也逐渐掌握了在LinkedIn上成功撩国外客户的诀窍。

深入了解客户背景，找到切入点

我会先在LinkedIn上仔细查看客户的个人主页，了解他的工作经历、专业领域和兴趣点。这给了我针对性开启对话的素材。

例如我注意到一位潜在客户最近发表了一篇有关新能源汽车的文章，我可以这样写：

Hello Mike, I read your recent article on trends in electric vehicles with great interest. As someone working to promote EV adoption in China， I'd love to discuss your insights further and exchange ideas on this emerging market. Please let me know if you would be open to connecting.

你好 Mike，我非常感兴趣地阅读了你最近关于电动汽车趋势的文章。作为一名致力于在中国市场推广电动汽车采用的从业者，我很想进一步讨论你的见解，并就这个新兴市场交流想法。如果你愿意，我们可以深入连接。

另外，注意客户的个人兴趣也很重要。例如我可以这样赞美客户的业余爱好：

Hi John, I see you are passionate about marine conservation based on your volunteer work. That's a cause I care deeply about too. I'd love to connect and exchange ideas on how we can collaborate to have a positive impact. Your dedication is truly inspiring!

嗨，约翰，我注意到根据你的志愿者工作，你对海洋保护充满热情。这也是一个我非常关心的议题。我很想联系你并就我们如何合作产生正面影响交流想法。你的专注真的非常鼓舞人心！

表达对客户的欣赏与赞美

我会适当地对客户的专业成就或贡献表示称赞和肯定。这可以增加好感度，展示我的真诚。

例如面对行业权威，我可以写：

Dear Ms. Lee, As an up-and-coming professional in the field， I have long admired your pioneering work in sustainable manufacturing. Your leadership and expertise have been an inspiration. I would be honored to connect and learn from your experiences. Please let me know if you are open to mentoring new connections on LinkedIn.

亲爱的李女士，作为这个领域的新锐人才，我长期以来很佩服你在可持续制造方面的开创性工作。你的领导力和专业知识给了我很大的启发。如果您愿意在LinkedIn上指导新朋友，我会非常荣幸地与您建立联系，并向您学习。请告知我如果您乐意接受新的联系。

面对客户的成就，我也会给予肯定：

Congratulations on being named Marketer of the Year,John！ Your innovative campaigns are applauded by peers across the industry. I hope we can connect on LinkedIn to discuss your successful strategies and experiences. I have much to learn from your expertise in digital marketing.

祝贺你被评为年度营销人员，约翰！你的创新活动在整个行业同行中都获得称赞。我希望我们可以在领英上连接，讨论你成功的策略和经验。关于数字营销，我还有很多可以向你专业知识学习的地方。

主动分享行业信息与建议

我会主动与客户分享有价值的行业信息，展示自己的专业知识。例如可以这么写：

Hello Ms. Garcia, I recently came across this report on the top wellness trends that I thought could inform your health products marketing. Let me know if you would like me to send you the full article. I'm happy to discuss any implications for your brand strategy.

您好，Garcia女士，我最近看到这份关于顶级健康趋势的报告，我认为它可以为您的健康产品营销提供信息。如果您想要我把整篇文章发给您，请告知我。我很乐意讨论这对您的品牌策略会有哪些影响。

针对客户的需求，我会提供相关建议或意见：

Hi James, I heard your team is redesigning your website. Here are some tips that may help optimize conversions and user experience. Let me know if you have any other questions as you go through this process. I'd be glad to help based on my experience in the industry.

嗨，詹姆斯，我听说你们团队正在重新设计公司网站。这里有一些可以帮助优化转换率和用户体验的技巧。如果您在这个过程中还有任何其他疑问，请告知我。根据我在这个行业的经验，我很乐意提供帮助。

表达合作意愿，积极沟通

在与客户建立一定联系基础后，我会适时表达合作意向，邀请他们共同探讨项目机会。例如可以这样写：

Dear Mr. Brown, I enjoyed our recent discussions on expanding your services to China. My company specializes in facilitating cross-border partnerships. I think this could be a win-win opportunity if you are interested in collaborating. Let me know if you would like to schedule a call to explore potential projects.

亲爱的Brown先生，我非常享受我们最近关于将您的服务拓展至中国的讨论。我公司专注于促进跨境合作。如果您有兴趣合作的话，我认为这是一个双赢的机会。如果您想安排一次通话来探讨潜在项目，请告知我。

我也会主动与客户保持联系，通过提供价值建立长期关系。例如可以写：

Hi Maggie, It was great connecting at the recent trade show. Here is the report I promised to send on emerging trends that could impact your exports to China. Let's keep the conversation going and meet again soon. Please don't hesitate to reach out if I can provide any other resources to support your global growth!

嗨，Maggie，很高兴在最近的贸易展上遇到你。这里是我之前承诺会发送的一份有关新兴趋势的报告，这可能会影响你向中国的出口。让我们继续保持交流，尽快再次见面。如果我可以提供任何其他资源来支持你的全球增长，请随时联系我！

综上，通过积极主动的沟通，提供价值，表达认可，我在LinkedIn上已成功开拓了几个重要的国外客户。希望这些经验可以帮助到更多国内外贸人士，在LinkedIn撩国外客户！